Brembo, Designing Emotions is an exhibition that brings together creativity, art and industrial design to generate new emotions in the automotive field and the related design. The artists invited to take part in this project drew inspiration exclusively from Brembo brake calipers, with no other restrictions being imposed upon them, as is only right given that their research is what has made them leading names on the international art scene. Their research and ideas are sources of emotion that add a piece of history to those civilised relations between culture and the industrial world, as described to us by Silvia De Laude, philologist and literary expert, and Jacqueline Cerasoli, one of the greatest historians and art critics of her generation, in two essays that span history and modernity, extending all the way through to the contemporary period. When culture and industry come together in the name of design, they are a pairing that really makes Italy stand out in the world. Today, faced with a crisis that is threatening the values of a national identity, which risks losing precious reference points, they can be an invaluable resource for working towards the common good in an ethical and responsible manner. Ethics and responsibility: this is the real, unique and irreplaceable heritage of every country that deserves this name.
Moreno Gentili, concept designer "Brembo Designing emotions"
Using the language of mathematics, the start and arrival point of this experimentation path is indicated below.
To Brembo brake calipers, add (+) creativity and the experience of each artist to obtain the result (=) of the works that join creativity, art and industrial design."
Sala Buzzati - Fondazione Corriere della Sera
Via Eugenio Balzan, 3
20121 Milano MI
9 - 14 april 2019
Opening time: 10:00 - 21:00
Concept Design Moreno Gentili - Testi Jacqueline Ceresoli, Silvia De Laude - Opere Bruna Ginammi, Mario Airò, Silvia Codignola, Melina Mulas, Ilaria Bochicchio, Marzia Migliora, Barbara Fässler - Coordinamento Domenico Cicchetti - Video Fabrizio Buratto